DIGITAL GRAPHICS
WRAPS
Shop Vehicle
Winner
Sometimes wrapping your own vehicle can be even tougher than
working with clients. But Dana Zierler, art director of DI Graphics,
“When you wrap your own vehicle, there are so many directions you can take,”
Zierler explains. “Clients tend to be very specific. They offer a certain service, like
communications or plumbing, but illustrating that you do vehicle graphics is more
of a challenge.”
Though vehicle graphics are a popular marketing medium, Zierler finds many
clients do not fully understand wraps. Often Zierler’s clients think vehicles are cov-
ered in paint, instead of vinyl, and she decided to change that perception.
The basic idea of the design was to show a peeled vehicle graphic, revealing
the natural surface. The wrap was printed using a VUTEk 150 printer and 3M
Controltac IJ180 vinyl.
“The design is simple, but the message is clear,” Zierler states. “I also made sure
to use bright colors, so the graphic would really pop and turn heads as it drives by.”
DI Graphics CEO Scott McLean says he is happy with the simple yet impactful
design. When a wrapped vehicle drives down a street, there are only a few seconds
to capture attention, and Zierler’s design does just that.
“If you make it too busy, there’s no way the viewer can take in all the information,” McLean says. “That’s a challenge, but, at the same time, if you do that right,
it can deliver a powerful marketing message.”
